Jaguar and Land Rover to Use SVR Badge for Performance Models

Jaguar is set to drop the R-S badge on its most highly-strung performance cars and instead adopt the SVR badge previewed by the Range Rover Sport SVR at the Goodwood Festival of Speed 2014. Range Rover will also use the SVR for further performance models.

The new SVR badge has been adopted to show that the cars have been developed by the new Jaguar Land Rover Special Vehicle Operations. It is hoped that the duo will help the SVR badge rival the likes of AMG and M.

Jaguar F-Type Project 7

For Jaguar, it will continue to use the current R badge for many of its performance models. However, it is for cars like the XKR-S and even more extreme XKR-S GT where the SVR badge will be used instead.

Two prime examples to come out of Jaguar Land Rover Special Vehicles Operations are the aforementioned Range Rover Sport SVR and the production-spec Jaguar F-Type Project 7. Under the hood, the Range Rover Sport SVR is powered by a supercharged 5.0-litre V8 engine delivering a potent 550 hp and will also come fitted with a host of improved handling components including a better anti-roll system and stiffer suspension. The eight-speed ZF transmission will also be revised while improved brakes will be featured as well.

As for the F-Type Project 7, its 5.0-litre supercharged V8 delivers an impressive 567 hp and 680 Nm of torque.


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