While the Mercedes-Benz and Aston Martin tie-up is indeed exciting for us auto enthusiasts, Mercedes-Benz isn’t too keen to badge future AMG powered Aston Martin’s with the well-recognised AMG badging. As a result, to the average punter, the next-generation of Aston Martins will be all British made despite the fact they’ll all feature AMG engines and electronics.
What’s more, Mercedes-Benz is unlikely to even put badges on the engines like they do for all other performance engines they produce including those used in the past by the Pagani Zonda and now the Pagani Huayra.
2014 Aston Martin Vanquish Volante
While speaking about this in Munich with Autocar, company head Dieter Zetsche said, “A subtle involvement with Aston Martin is better for us. Our customers will know about it without us making too much of the link. That is enough for us.”
While future Aston Martins won’t receive any AMG badging, there is a chance that the two could collaborate on a new architecture for Aston Martin. The British firm’s current alloy chassis is in its 10th year of production and really needs to be updated and lightened to compete against its main rivals particularly Ferrari, Porsche and Bentley. While speaking about this, Zetsche simply said, “It’s for them to decide. But we would listen carefully to them.”
[Via Aston Martin]