When Aston Martin and Mercedes-Benz AMG first announced their partnership in July, it was outlined that Aston Martin would receive V8 engines and the electronic architectures from AMG. However, Aston Martin boss Ulrich Bez is keen to see the partnership stretch beyond that.
It is possible that Aston Martin could ultimately share platforms with Mercedes-Benz AMG which would aid them in creating the company’s very first SUV which could revive the Lagonda name. When speaking about the possibility, Ulrich Bez said there “was lots of potential to be discovered”.
“There is a potential to see how far it goes. I look at what Porsche is doing with the911 as its core business and then it is able to do models like the Cayenne based on the Volkswagen Touareg. It is good business,” he said.
Aston Martin first semi-revived the Lagonda name with the interesting Aston Martin Lagona Concept SUV in 2009. Featuring some abstract styling and based on the Mercedes-Benz GL, this concept seemed almost sacrilegious for Aston Martin to ever imagine putting into production. However, since this time, the luxury SUV market has soared and with Bentley and Rolls-Royce SUVs in the works, as well as the Lamborghini Urus SUV, it’s no longer shocking to see a sports car manufacturer or luxury brands to venture into this market.