Porsche believes that its sales in China are set to accelerate next year following the introduction of the brand-new Porsche Macan SUV set to slot below the current Porsche Cayenne.
Porsche hopes to not only target the more wealthy areas of China in the far east, but also plans to expand into the inner regions of China. When speaking to Bloomberg about the booming Chinese car market, China’s Porsche chief executive Deesch Papke said, “The epicenter of the world has for many reasons moved from the U.S., across Europe and now is sitting in Asia, and China is obviously the powerhouse of Asia. We’re extremely optimistic about the success of Macan.”
And when you look at the success of the Porsche Cayenne in China, it’s little wonder they’re so confident. China has proven to be the biggest market for the Cayenne despite it costing three times more in China than it does in America. So when the Porsche Macan comes along, Porsche could very well be close to achieving its goal of reaching 200,000 annual sales by 2015.
A Shanghai based senior analyst confirmed Porsche’s belief saying “Porsche occupies a unique position in China, with consumers regarding it as higher end than BMW, Audi or Mercedes-Benz. That will keep it selling well in the next two or three years, and with the Macan, those looking to upgrade from BMWs or Mercedes will choose it.”