Not long after it was revealed that Ferrari managed to increase revenue and net profits despite decreasing delivery numbers, it’s been announced that the U.K. has become Ferraris largest European market.
Thanks to a six per cent increase in sales for the first half of 2013 compared to the same time period last year, a total of 415 Ferraris were delivered in the U.K. That just beats Germany which has received 388 deliveries this year. Additionally, growth in the Middle East and Japan increased dramatically compared to last year with 39% more cars being delivered to the Middle East totalling 264, while Japan saw a 28% increase up to 172 sales.
Ferrari’s recent announcement that it planned to increase revenues by increasing exclusivity rather than larger sales figures paid dividends according to the company’s financial figures during the first half of 2013. However, the rise in Ferrari’s revenues were not just minor, and instead the company posted a 7.1% increase compared to last year totalling around $2.2 billion.
Those higher revenues fall in line with a 20% increase in net profits during the first half of 2013. That results in a total profit of $153.5 million. Throughout this time period, Ferrari delivered 3,767 vehicle which while an increase of 2.8% over last year, is a slower growth rate than posted in the first quarter of this year. Ferrari’s latest tactics are hoped to decrease deliveries to around 7,000 units throughout all of 2013 and they are well on target to achieve that.