Earlier today, Rolls Royce officially announced the opening of their largest showroom to date.
Rolls’ newest showroom in the Shenyang province of China is the British automakers 16th property in the country and also its largest at a reported 1,200 square meters. The showroom itself spans two floors, with Rolls Royce officials citing that plans for expansion have already been prepared should the need arise.
The opening of a flagship store in China is part of Rolls’ aggresive expansion into the growing Chinese market. A market that Regional Director Henrik Wilhelmseyer holds as a region of great importance for the brand. Wilhelmseyer went on to say, “This year in particular is very special, marking the 10th anniversary of the renaissance of the historic marque at the new Home of Rolls-Royce in Goodwood, England. We are delighted to celebrate such a milestone moment with the opening of the world’s largest showroom in the capital city of Shenyang in partnership with Shenyang Hong Lu Ming Zun.”