Toyota Supra

If anything, the success of the Toyota GT86 and the Nissan GT-R has proved that the Japanese sports car market is still relevant. After experience a quiet period for the past decade, Japanese sports cars have emerged with venom. The days of the Maxda RX7, Toyota Supra and Nissan 300ZX have been superseded by new different models.

We’re now hearing that at least one of those legendary models, the Toyota Supra, will once again be available to purchase. The news comes from GT86 chief engineer Tetsuya Tada who told news agency Asia One that he has personally been asked by Toyota CEO Akio Toyoda to create a new Supra ‘as soon as possible’.

The same news source also reports that this will be one of two new models to come from the Japanese auto giant. Add these rumours to the reality of the GT-R, the GT86 and the soon-to-be Honda NSX and it’s safe to say that the Japenese revival is coming on strong. Let’s just hope that the Supra retains an element of competitive pricing.

Previous articleVideo: Banned Toyota GT86 Advert
Next articleOfficial: Lumma Design Range Rover CLR R


  1. Can’t wait for the Supra successor, but at least they can let the engine on petrol, not adding KERS or other hybrid technology to the model.

  2. The issue with the new Supra is the cost…Toyota is going to take a bath on this car unless they can figure out a way to build it using an existing platform (likely a Lexus).

    Even by sharing an existing platform and perhaps just re-working an existing powertrain, the concerns at Toyota USA (according to me sources) are how this car will turn a profit. Sales volumes are going to be low (far less than 20k worldwide) and the upper-limit of the MSRP is $60-$70k.

    There’s talk of using a less expensive existing platform and building a $40-$50k Supra, but the issue there is the diminished effect of the Halo.

    Finally, it’s reasonable to expect that Toyota will offer a supercar version of the Supra by asking buyers to install a TRD supercharger after purchase (much like they’ve done with the Tundra, Tacoma, Scion tC, and Celica in the past).

    Lots of questions still unanswered…

  3. Music to my ears. I’ve been waiting for 14 years to hear Toyota say there will revive the Supra.

    I disagree somewhat about the cost feasability. If Toyota can build an all-new 4cyl sports car for 25k (i.e FR-S), I have a hard time believing they can’t build a similar car with two more cylinders (and perhaps a turbo) for 40k-45k. That’s an additional 20 thousand dollars. And at that low of a price, I think they would not struggle to achieve adequate sales quantities.

    But the new supra has to follow the edo of the FR-S…. be a relatively simple, lightweight, driving-oriented machine. No frills, no overly complicated systems (and for god’s sake no hybrid technology).

    I’ll be the first in line if they do…. fingers crossed….


Please enter your comment!
Please enter your name here