Red Bull is known for its marketing campaign aimed at extreme sports activities. These include mountain biking, BMX, motocross, rally, Formula 1 racing and much more. A great example of the companies commitment to these events can been seen in this video.
Rhys Millen driving a Hyundai Genesis Coupe and Ryan Tuerck in his Pontiac Solstice Coupe tackle the most recognized street in Atlanta to battle it out for the title of winner of the Red Bull Peachtree Drift Battle. Watch the video to enjoy a lot of tire-smoking action!