British automaker Aston Martin has entered a strategic, multi-year partnership with yacht brokerage firm, Northrop & Johnson. The duo will provide bespoke five-star services to customers and collaborate at most of the major international yacht and brokerage shows (like Monaco Yacht Show and the Fort Lauderdale International Boat Show), luxury events (like the Art Basel Miami) and automotive galas (Pebble Beach and the Goodwood Festival of Speed).
The partnership represents Aston Martin’s newly-crafted ‘Art of Living’ concept. This concept brings together Aston Martin’s principles of exclusivity, stunning design, and technical innovations in a range of products and services. With a fleet of over 300 luxury yachts, Northrop & Johnson adds a new dimension to its partner’s Art of Living ideology.
Aston Martin Brands Managing Director, Katia Bassi commented, “Luxury and design are key words for Aston Martin. Art of Living is a perfect complement to our luxury sports cars. We believe in creating superior quality products with superb style and excellent performance. With Northrop & Johnson, we have found a strategic partner that shares our values, and the common objective is to create high-class services with modern style and elegance.”
Northrop & Johnson has been involved in sales, purchase, management and marketing of yachts since 1949. It has a worldwide clientele and 14 offices around the globe.
“Our continued passion for excellence and dedication to provide our clients with the most distinct and opulent services has lead us to build a strategic global partnership with Aston Martin. This unique long-term collaboration will pair the iconic luxury of Aston Martin’s automobiles with the glamorous lifestyle of yachting,” said Northrop & Johnson Strategic Partnership Director, Ottaviano Iacono. “Our collaboration began in early 2015 and throughout the past months we have developed a solid synergy and a shared vision for a long future.”
This is another step taken by Aston Martin to create a foothold in the yacht industry with the company also slated to launch a powerboat in September (shown in the featured image).
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NORTHROP & JOHNSON AND ASTON MARTIN ANNOUNCE STRATEGIC GLOBAL PARTNERSHIP
Northrop & Johnson and iconic British automotive marque Aston Martin announce their new strategic global partnership. This multi-year partnership agreement is based on a shared heritage in the luxury sector, as well as a dedicated tradition of bespoke five-star service to all clients and customers. Northrop & Johnson and Aston Martin will collaborate at all of the most relevant international yacht and brokerage shows, including the Monaco Yacht Show and the Fort Lauderdale International Boat Show, luxury events, including Art Basel Miami, and global automotive appointments, including Pebble Beach and the Goodwood Festival of Speed.
The collaboration between Aston Martin and Northrop & Johnson is based on shared values of bespoke service and a commitment to excellence. The partnership also represents Aston Martin’s Art of Living concept, which it recently has introduced to its clients as an accompaniment to its haute automobiles. This concept is the embodiment of Aston Martin’s principles of exclusivity, impressive design, and technical innovations. With a fleet of more than 300 yachts that push the boundaries of design and luxury, Northrop & Johnson adds another dimension to the Art of Living concept in the form of the glamorous yachting lifestyle and dedication to provide its clientele with only the best.
“Luxury and design are key words for Aston Martin. Art of Living is a perfect complement to our luxury sports cars. We believe in creating superior quality products with superb style and excellent performance,” says Aston Martin Brands Managing Director Katia Bassi. “With Northrop & Johnson, we have found a strategic partner that shares our values, and the common objective is to create high-class services with modern style and elegance.”
Founded in 1913, Aston Martin is a brand of unrivalled legacy. Now in its second century, Aston Martin has fresh investment, a new chief executive officer and the strongest model line-up in the company’s history. The British sports car brand is looking toward an exciting future. Aston Martin recently developed the Art of Living’s concept. The Art of Living services encapsulate the Aston Martin spirit of excellence, luxury, exclusivity, design and technological innovations.
Since 1949, Northrop & Johnson has offered a new dimension of sophistication and service to the yachting lifestyle. Northrop & Johnson’s reputation of success is built on decades of commitment to clients and commerce within the industry. From yacht sales and purchase to charter to management and marketing of the world’s most discerning luxury vessels, Northrop & Johnson offers a total-service approach. The impressive record of yacht sales, growing charter fleet and global expansion are a testament to the honesty, integrity and steadfast promise to deliver the best to Northrop & Johnson’s clientele. Northrop & Johnson is the largest brokerage in America and has 14 offices worldwide.
“Our continued passion for excellence and dedication to provide our clients with the most distinct and opulent services has lead us to build a strategic global partnership with Aston Martin. This unique long-term collaboration will pair the iconic luxury of Aston Martin’s automobiles with the glamorous lifestyle of yachting,” says Northrop & Johnson Strategic Partnership Director Ottaviano Iacono. “Our collaboration began in early 2015 and throughout the past months we have developed a solid synergy and a shared vision for a long future.”
“Luxury and design are key words for Aston Martin. Art of Living is a perfect complement to our luxury sports cars. We believe in creating superior quality products with superb style and excellent performance,” says AM Brands Managing Director Katia Bassi. “With Northrop & Johnson, we have found a strategic partner that shares our values, and the common objective is to create high-class services with modern style and elegance.”
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