Another Silly SUV Could Be On Its Way This Time From Rolls-Royce

So just a few months after Bentley announced it’s planning to create an absurdly expensive and luxurious SUV, Rolls-Royce has expressed its interest in entering the up and coming market.

While speaking at the IAA Frankfurt Motor Show 2013, Rolls-Royce Chief Executive Officer Torsten Mueller-Oetvoes said, “We are intensively thinking about entering the SUV segment.” In addition to competing with the upcoming Bentley EXP 9 F based SUV, the Rolls-Royce SUV could actually cost more than the $237,000 price tag expected to be worn by the Bentley.

Rolls-Royce Phantom Celestial Concept

Mueller Oetvoes concluded by saying that, “The SUV segment is very interesting. It has been incredibly stable during the crisis, and I think a luxury niche will develop.”

If Rolls-Royce does go ahead with development of an ultra-luxury SUV then expect a concept version in the coming years jointly developed with BMW.

[Via The Washington Post]

With a burning interest for all things automotive and luxury, Brad's been involved in writing about cars and the finer things in life for the past five years on a selection of different websites and blogs. With a passion for news driving him, Brad is always on the lookout for the latest developments in the industry.