McLaren has unveiled a new website for their cars to present a new high-end platform for their automotive wing. The British car maker has done this by adding never –before-seen images and videos on the site. These videos include interviews with some of the high ranking engineers from McLaren.
The website also allows visitors to configure their cars such as the McLaren 12C, and enjoy a 360 degree view of the car in the Spanish Countryside. The new website also incudes sections on the creation of the legendary McLaren F1, McLaren 12C, 12C Spider and McLaren P1. To give it more body McLaren also gives an insight into the McLaren Technology Centre (MTC) and the McLaren Production Centre (MPC).
The new site will also be available in Chinese to cater to its growing Chinese market. Speaking on the new site, McLaren Automotive Head of Digital, James Keady said;
For the first time, we are opening McLaren’s doors to our global audience offering an exclusive luxury experience through engaging content, rich video, CGI and most importantly the stories behind the McLaren brand
McLaren Automotive Sales and Marketing Director Greg Levine added;
We are confident that our new global website mirrors the standards of excellence we aim to achieve across all areas of our business. Alongside our digital agency (SapientNitro), we have created an exciting new platform that will sit at the head of all digital initiatives to ensure that we offer an unrivalled digital journey to our customers, prospects and fans alike that will not only tell the McLaren story but also support our ambitious sales and brand development targets.