Ford Mustang is celebrating 50 years of existence in 2013 and to do that the company will introduce a new logo which comprises of the Mustang’s trademark galloping pony in silhouette over the placed over the characters “50 YEARS.” The logo was as a result of an internal design competition and its Ford designer Michael Thomson who won it.
Other than that, Ford will award 50 companies with the license to sell merchandise with the traditional logo on them; they may sell watches, T-shirts, model cars and any other products all for the celebration of the 50 Years of Mustang.
Speaking on the matter, John Nens, Ford’s team lead for Global Brand Licensing said;
During its first 49 years of production, Mustang has come to evoke a variety of emotions in our customers – freedom, independence and being true to one’s self – just to name a few, we’re marking this Mustang milestone with a distinctive collection of licensed products from select manufacturers that will carry the unique Mustang 50 Years logo.
This is a great marketing strategy especially by how Ford is utilizing Mustangs anniversary.