Aston Martin is The "Coolest" Brand in The UK

It is hardly a surprise that the British consider Aston Martin the “coolest” brand. In the Superbrands Cool Survey conducted by the Center for Brand Analysis in the UK, Aston Martin came out number 1, beating over 500 other companies.

Brands are judged by 2,000 consumers and a panel of expert judges including designers, lifestyle magazine editors and brand consultants on style, innovation, originality, and desirability. The top five was:

1. Aston Martin
2. iPhone
3. iPod
4. BlackBerry
5. Bang & Olufsen

This special kind of chauvinistic choice is quite logical within the UK, but do we feel the same?

[Via Marketing week]

Previous articleParis Motor Show 2010 – Best of Girls
Next articleGallery: Verde Ithaca Lamborghini Gallardo LP 560-4

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here